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Edge computing and embedded components arranged on a dark studio surface
What we're looking for · Edge computing & embedded

Edge computing & embedded

Compute that has to survive vibration, dust, a wide temperature range and a ten-year product life. San Francisco writes the models; this floor is where they get put in a box that runs on a factory wall or inside a robot.

The list

15 shelves
we want filled.

Every line below is a display we would like somebody to own. Several are still completely open.

  1. 01

    Compute modules and SoMs

    SMARC, COM Express, Jetson-format and custom system-on-modules. State the longevity commitment in years and the BSP maintenance policy, because both are the actual product.

  2. 02

    Carrier and baseboards

    Reference and custom carriers, breakout boards and the schematics a customer can fork. The supplier who hands over an editable design wins the design-in.

  3. 03

    Single-board computers

    Industrial SBCs with wide-temperature parts, locking connectors and a stated end-of-life date. Consumer-grade boards with an industrial sticker are the thing we are trying to filter out.

  4. 04

    Fanless industrial PCs

    DIN-rail and wall-mount boxes, extruded aluminium chassis, conformal-coated boards, wide-input DC and vibration ratings you can show a test report for.

  5. 05

    AI accelerators and modules

    M.2, mini-PCIe and standalone inference accelerators, NPUs and vision processors, with the toolchain that turns a customer model into something that runs on them.

  6. 06

    Embedded GPUs and vision SoCs

    Modules and boards for robotics and camera pipelines, with thermal design guidance. Power at sustained load matters more than peak TOPS to anyone building a battery-powered machine.

  7. 07

    Microcontrollers and RTOS boards

    MCU modules, motor-control MCUs, safety-certified controllers and dev kits. Deterministic timing and a real hardware abstraction layer are what separate these from hobby boards.

  8. 08

    FPGA and SoC boards

    FPGA modules, SoC boards and the IP cores that go with them. Low-latency machine control, sensor fusion and video pipelines are the applications buyers walk in with.

  9. 09

    Industrial networking

    Managed and unmanaged switches, EtherCAT and PROFINET bridges, TSN gear, media converters and fibre. The quiet backbone of every machine on floor two.

  10. 10

    Wireless and cellular modules

    Wi-Fi 6E, Bluetooth, LTE, 5G and LPWAN modules with the certification list attached. FCC and carrier approvals shorten a US launch by months and belong on the front of your datasheet.

  11. 11

    Storage and memory

    Industrial SSDs, eMMC and SD modules, wide-temperature DRAM and the power-loss protection that stops a machine corrupting its own filesystem on a brownout.

  12. 12

    Edge gateways and protocol bridges

    Modbus, OPC UA, MQTT and legacy-serial gateways for the two-thirds of the installed base that will never be replaced. Retrofit is a bigger market than greenfield.

  13. 13

    Thermal for compute

    Heat sinks, heat pipes, vapour chambers, cold plates and gap pads sized for embedded loads. Bring the thermal resistance curve, and bring it at the customer's ambient.

  14. 14

    Enclosures and EMC for electronics

    Extruded and die-cast housings, DIN-rail cases, shielding cans, gaskets and the finishing that gets a product through an EMC chamber the first time.

  15. 15

    Displays and HMI for embedded

    Panel PCs, touch monitors, sunlight-readable displays and the mounting hardware. Optical bonding and glove-operable touch are worth showing in person under real light.

What a good display looks like

How to stand out
in this category.

The differentiator here is not benchmark numbers, it is longevity and support: a published availability commitment, a board-support package that is actually maintained, and a carrier-board reference design a customer can fork.

AI compute module displays in the main hall
Compute aisle
Edge computing and embedded

Own this shelf.
All year, in San Francisco.

A staffed display on the relevant floor, a US address and phone number, and a listing buyers search. Flat annual fee, no commission.