Smart home & IoT
Connected consumer and building products, and the modules they are built from. This is the category with the shortest design cycles and the harshest cost pressure, and the one where a certified module bought once can save a year of RF work.
15 shelves
we want filled.
Every line below is a display we would like somebody to own. Several are still completely open.
- 01
Wireless modules and SoCs
Wi-Fi, Bluetooth LE, Thread, Zigbee, Z-Wave and sub-GHz modules with certification IDs attached. A pre-certified module is the single largest schedule saver in consumer hardware.
- 02
Matter and Thread devices
Border routers, certified end devices and the SDK work behind them. The interoperability story is the buying decision now, not the radio.
- 03
Smart switches and dimmers
In-wall switches, relays and dimmers built for North American boxes and North American code. The mechanical fit is half the product and is where most imports fail.
- 04
Smart locks and access
Deadbolts, lever sets, motor modules, credential readers and the firmware behind them. UL 294 and ANSI grade, stated up front.
- 05
Cameras and video doorbells
Camera modules, complete devices, ISP tuning and on-device inference. Low-light performance and a credible privacy position both get asked about.
- 06
Sensors for buildings
Motion, presence, door, water-leak, smoke and air-quality sensors. Battery life measured in years, and radar presence detection where PIR keeps failing.
- 07
Thermostats and HVAC control
Thermostats, valve actuators, zone controllers and the mechanical parts underneath them. Compatibility with the American installed base is the differentiator.
- 08
Lighting and drivers
LED fixtures, modules, drivers, tunable-white engines and lighting control. Flicker, colour consistency and dimming compatibility are the specifications that come back to bite.
- 09
Robot vacuums and home robotics
Complete platforms and the modules inside them: lidar turrets, brush motors, docking stations and the navigation stack. A crowded market with a lot of component sourcing behind it.
- 10
Kitchen and appliance modules
Control boards, induction modules, pumps, motors, water valves and heating elements for connected appliances. Certification and service life are the entire conversation.
- 11
Energy and EV charging for the home
Home batteries, hybrid inverters, EV chargers, load controllers and submetering. A fast-growing category where US code compliance is the moat.
- 12
Audio and voice hardware
Speakers, microphone arrays, amplifiers, codecs and far-field voice front ends. Acoustic performance is heard, not read, which is exactly the argument for a showroom.
- 13
Wearables and personal devices
Small-format batteries, flexible circuits, haptic drivers, biosensors and miniature enclosures for products measured in grams.
- 14
Gateways and hubs
Multi-protocol hubs, cellular gateways, PoE devices and the provisioning flow. Fleet management software is part of the product whether or not you charge for it.
- 15
Consumer enclosures and finishing
Injection-moulded housings, texture and colour matching, in-mould decoration, soft-touch coatings and packaging. What makes a connected product feel like a product.
How to stand out
in this category.
Certification is the product. Matter, Thread, Zigbee, Z-Wave and Bluetooth certification IDs, FCC and IC grants, and the module datasheet that lists them belong on the front page of an application, not in an appendix.
Neighbouring
categories.
Most suppliers fit more than one. Apply against the closest and tell us the rest in your company bio.
Own this shelf.
All year, in San Francisco.
A staffed display on the relevant floor, a US address and phone number, and a listing buyers search. Flat annual fee, no commission.